Thanda Group was born from the vision of Thanda’s founder and owner, Dan Olofsson, a Swedish IT entrepreneur. With a deep appreciation for Africa and that which makes it special, Olofsson established Thanda Group in 2002. Today, the group encompasses three exceptional hospitality experiences, incredible real estate offerings, and various long-term conservation projects, educational programs, and community partnerships.
Reduction in Thanda Profile Site Loading Time
improvement of Thanda Safari's average session duration
Thanda Island's Bounce Rate Improvement
Thanda Group was born from the vision of Thanda’s founder and owner, Dan Olofsson, a Swedish IT entrepreneur. With a deep appreciation for Africa and that which makes it special, Olofsson established Thanda Group in 2002. Today, the group encompasses three exceptional hospitality experiences, incredible real estate offerings, and various long-term conservation projects, educational programs, and community partnerships.
Reduction in Thanda Profile Site Loading Time
improvement of Thanda Safari's average session duration
Thanda Island's Bounce Rate Improvement
Ruby Digital managed monthly SEO for Thanda Safari and Thanda Island and identified the need for improved site speeds. Recognizing that the sites were slow because they were hosted on one server, we proposed separating them into individual sites to enhance speed and user experience.
The challenge arose from hosting the Thanda website on a WordPress multisite, with one USA server serving four websites. To address this, we suggested splitting each site onto its own hosting server in South Africa. Despite technical difficulties when moving the domains with the old hosting provider, we successfully completed the project.
We meticulously separated the Thanda multisite into four separate websites, each one hosted on its dedicated server. This separation significantly improved site speed, leading to a better user experience, longer average session durations, and reduced bounce rates. Additionally, we implemented Cloudflare for CDN and optimized images to further enhance site speed.
Since the separation, the sites have consistently shown improved speed performance.
Thanda Island prior to improvement:
Thanda Island following the improvement:
Thanda Safari prior to improvement:
Thanda Safari following the improvement:
Thanda Portfolio prior to improvement:
Thanda Profile following the improvement:
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Ruby Search Solutions (Pty) Ltd trading as Ruby Digital
