PRS Geo-Technologies is a renowned global geotechnical engineering company, leading the way with its Neoloy Geocell technology for road reinforcement and soil stabilization worldwide.
Rankings in 4 of 5 Countries
Global Growth in Organic Traffic
Growth in South Africa’s Organic Traffic
PRS Geo-Technologies is a renowned global geotechnical engineering company, leading the way with its Neoloy Geocell technology for road reinforcement and soil stabilization worldwide.
Rankings in 4 of 5 Countries
Global Growth in Organic Traffic
Growth in South Africa’s Organic Traffic
PRS approached Ruby Digital intending to enhance their Google visibility through a comprehensive worldwide SEO campaign spanning 14 countries. Their primary focus was to boost website ranking for the word “geocells” in each targeted country.
Our strategy involved creating localized versions of the website for each market across the 14 countries. This approach allowed us to tailor content to specific regions, enhancing the site’s ranking potential in each country.
Furthermore, the campaign required multi-language SEO optimizations throughout several versions of the website, considering the five languages spoken across the target countries.
Analysis revealed slower loading speeds compared to competitors, a critical issue given the development of Mobile First Indexing. Additionally, we identified five top priority countries: South Africa, Mexico, Brazil, Canada, and Argentina, for focused attention.
Collaborating with our team of developers, we established the correct folder structure for the site based on keyword mapping. This served as the foundation for building individual country versions of the website.
The initial phase focused on developing and optimizing 12 versions of the site, with the remaining two countries placed on hold at the client’s request.
Efforts to address loading speed issues yielded significant improvements, particularly for mobile users, with optimizations resulting in 84% and 87% enhancements across Desktop and Mobile, respectively.
We enhanced site relevance by optimizing key pages for application-related keywords and the primary keyword “geocells,” incorporating Internal Linking, Body Content, Meta Tags, and Schema Markup.
Content marketing and high-quality guest posting initiatives were leveraged to increase website awareness, visibility, and authority.
Check out our Google My Business Reviews to see what our clients have to say about our services.
Ruby Search Solutions (Pty) Ltd trading as Ruby Digital
