TechBrain

TechBrain, based in Perth, Western Australia, has been providing IT support services since 2002. With a diverse clientele spanning over 30 industries, including health, professional services, mining, engineering, insurance, and finance, they cater to businesses, government entities, and not-for-profit organizations.

270%

Increase in Organic Conversions

109%

Increase in Organic Traffic

94%

Increase in Conversion Rate

TechBrain

TechBrain, based in Perth, Western Australia, has been providing IT support services since 2002. With a diverse clientele spanning over 30 industries, including health, professional services, mining, engineering, insurance, and finance, they cater to businesses, government entities, and not-for-profit organizations.

270%

Increase in Organic Conversions

109%

Increase in Organic Traffic

94%

Increase in Conversion Rate

Brief & Objectives

TechBrain partnered with Ruby Digital to enhance its organic lead generation by improving its rankings and visibility for relevant keywords in Perth, Western Australia.

Challenges

Upon approaching us, TechBrain faced declining SEO visibility in key markets and struggled to keep pace with Google’s latest algorithm updates for the IT sector.

Our Solution

To address these challenges, we focused on enhancing TechBrain’s visibility for highly relevant and transaction-ready IT-related keywords. This involved identifying and correcting technical and on-page optimization issues, as well as improving the overall user experience on their website. Additionally, we revamped their SEO strategy to align with the latest Google best practices.

Results

The TechBrain campaign yielded impressive results:

  • Organic traffic increased by 109% year-on-year.
  • A 94% increase in conversion rate contributed to a remarkable 270% increase in organic conversions.

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