Tiki Time Bay Tours offers unforgettable cruising experiences in San Diego, California. From enchanting sunset cruises to the exclusive 21 and over Tiki Tonic cruise, Tiki Time promises an immersive guided entertainment adventure on the waters.
increase in ROI (ROAS)
increase in purchase conversion
increase in purchase conversion value
Tiki Time Bay Tours offers unforgettable cruising experiences in San Diego, California. From enchanting sunset cruises to the exclusive 21 and over Tiki Tonic cruise, Tiki Time promises an immersive guided entertainment adventure on the waters.
increase in ROI (ROAS)
increase in purchase conversion
increase in purchase conversion value
Tiki Time Bay Tours partnered with Ruby Digital with a primary focus on increasing website tour bookings through integrated paid marketing advertising (Paid Social and Google Advertising).
Campaign Commencement: June 2023
One major challenge was the inability of the existing ad account to accurately track revenue alongside conversions (bookings) before the initiation of our Integrated Paid Marketing (Meta Ads and Google Ads) strategy. This hindered Meta & Google’s ability to optimize for valuable conversions.
Additionally, with the impending sunsetting of Google Analytics Universal Analytics revenue tracking in June 2023, it was crucial to correctly set up GA4 and integrate it with Google Ads. Ruby Digital’s guidance in this setup was pivotal for Tiki Time Bay Tours.
Furthermore, the highly competitive and seasonal nature of the tourism industry, particularly boat tours, posed challenges in demonstrating consistent ad performance growth.
A challenge we encountered from Google Ads was the fact that the client resisted relinquishing control of the account and insisted on continuing to run their own campaigns. To differentiate the campaigns managed by Ruby Digital versus the client, we implemented Labels and consistently created comparisons between the campaigns to show value through performance improvements.
Utilizing long-term narrow interest focus and Remarketing Meta Ad campaigns, we aimed to increase online bookings by enhancing ad quality and refining audience targeting.
New campaigns, including Search campaigns with related keywords, remarketing Performance Max campaigns, and In-Market and search themes Performance Max campaigns, were implemented to target website users driven from the Meta campaigns and high-intent searchers.
Meta Ads (September 2023 vs. July 2023):
Google Ads (Ruby Digital Campaigns vs. Client Campaigns, July to November 2023):
Comparative Quarterly Performance (September 2023 vs. July 2023):
Check out our Google My Business Reviews to see what our clients have to say about our services.
Ruby Search Solutions (Pty) Ltd trading as Ruby Digital
